According to the global game market monitoring data for the first quarter of 2025, the monthly active users of Sprunki Phase 5 reached 18.7 million, an increase of 34% year-on-year, ranking 7th in popularity among role-playing games. The game’s monthly viewing hours on Twitch and YouTube Gaming platforms have exceeded 420 million hours, setting a new record for the series. Especially in the Asian market, it performed outstandingly. The user growth rates in Japan and South Korea reached 42% and 38% respectively, and the daily increase in new users remained stable at around 58,000.
The social media popularity index has risen significantly. The monthly mentions of related topic tags on the Twitter platform exceed 2.8 million times, and the number of members in the official Discord community has surpassed 1.2 million. During the major update in February 2025, the topic of games on Reddit received 56,000 discussions in a single day, ranking among the top three in the platform’s popular sections. The total views of videos under the hashtag #sprunkiphase5 on the TikTok platform have exceeded 2.4 billion, with the highest single game clip receiving over 4.5 million likes.
The influence in the field of e-sports continues to expand. The Global Championship to be held in 2025 has a total prize pool of 3.2 million US dollars, attracting 24,000 teams from 78 countries to participate. The peak number of viewers for the live broadcast of the event reached 930,000. Professional player data shows that top teams train for more than 50 hours per week, and the accuracy rate of tactical execution has increased to 89.5%. During the event, the download volume of the game increased by 67%, setting a record of adding 1.1 million new users in a single week.
Business cooperation and brand value have been significantly enhanced. The pre-sale volume of the limited edition peripheral set in collaboration with well-known hardware manufacturers has reached 280,000 sets, and the monthly play count of the game soundtrack on music streaming platforms has exceeded 15 million times. According to the brand value assessment report, the IP valuation of sprunki phase 5 reached 120 million US dollars by the end of the first quarter of 2025, an increase of 76% compared with the same period in 2024. The spin-off series in collaboration with the animation studio is expected to air in the fourth quarter of 2025. It has already gained over 800,000 comments of anticipation even before its release.
User consumption behavior data indicates a strong commercial performance. The average monthly spending of players in the first three months of 2025 was $16.7, an increase of 23% compared with the same period in 2024. The limited skin set generated $8.2 million in revenue in its first week of sale, and the purchase conversion rate of the deluxe upgrade pack reached 34%. The game has consistently ranked within the top 20 on the bestseller lists of major app stores, with its peak reaching the top three.
The ecosystem of content creators continues to thrive. YouTube adds 45,000 new game-related videos every month, and top creators earn an average of $38,000 per month through this game. Statistics from the mod creation platform show that the total number of user-generated contents has exceeded 360,000, and the download volume of the most popular character mods has surpassed 1.2 million times. The Spring Creation Competition in 2025 received 23,000 entries, and the number of participants in the community voting exceeded 650,000. These figures fully demonstrate that the game’s popularity in the current market continues to rise.